Dr. Murray Davidson was a podiatrist in Phoenix when his 13-year-old son, Jeff, came into his office complaining of sore heels. Dr. Davidson began by prescribing the customary forms of treatment; Styrofoam pads, heel supports, various strappings, ultra sound and even whirlpool therapy but none of the traditional methods seemed to work. Dr. Davidson soon became frustrated and embarrassed that he could not find a solution to Jeff’s heel pain. Desperate to maintain the confidence of his son, he began looking at Jeff’s heel pain very differently.
Dr. Davidson acknowledged that Jeff’s heels needed to be protected from distress caused by every day walking and running. He understood that Jeff’s heels were absorbing a substantial amount of shock each time he stepped, just like the shock experienced from a shotgun recoiling. As a hunter Dr. Davidson knew shotguns well. For the first time he noticed the recoil pad on his shotgun—how it was long-lasting and durable, while protecting the body from shock. So he took some of the recoil pads and cut little cushions out for his son’s heels. To their surprise Jeff’s heel pain went away, immediately!
What a wonderful revelation! Jeff felt better and soon this news traveled throughout the Davidson’s community. Jeff’s friends began seeking assistance from Dr. Davidson’s office; everyone wanted these miraculous heel cups. Dr. Davidson found himself frequently working late into the night, hand making his innovative heel cups. This was not conducive to long work days at the office (or Jeff’s after-school sports schedule), so eventually Dr. Davidson contracted a mold maker and patented the product we know as Tuli’s.
Tuli’s heel cups might have come from a far-reaching idea, but the innovative structure of the product is still unmatched by any heel pain solution on the market. Tuli’s patented, multi-cell, multi-layer “waffle” design absorbs shock and returns impact energy just like the system naturally found in your feet. Upon impact, the waffle construction bears down and rotates with the normal motion of the foot to absorb the shock of walking and running; keeping your feet, knees, hips and back in alignment for maximum comfort and performance. The #1 Podiatrist recommended Tuli’s heel cup provides immediate relief from heel pain by cushioning the area of pain and elevating the heel bone to take pressure off of the Achilles tendon which lessens the tension and allows for a regaining of flexibility.